So, it appears that Spotify is something of a big deal, and I think we have all heard that it’s not a great deal for bands. For the price of admission (read: nothing, really), the label tends to get the vast majority of the money, and the revenue is somewhat ridiculous. Lady Gaga had only made a few hundred dollars last time someone checked, so it seems unlikely that smaller music acts will see any benefit in signing up.
The best thing about Spotify is the universal accessibility of music to curious users who will see, for example, Scary Cherry and the Bang Bangs pop up in the “related artists” section of a band that are categorized similarly to us. This means that there’s more chance of someone stumbling across our epic tunes and of course, being able to link to them and share them with Facebook friends via the integration of that particular social network helps our listener base grow even more.
The lowdown is essentially this – if you want people to happen across your band, you ensure that you’re on as many music sites as possible. It’s basic marketing, and although Spotify’s a far cry from a potential revenue stream, everyone from the odd Cheeky Bingo player in search of the perfect gaming playlist to record label scouts can track down your works of musical art and offer you some big ones for your trouble.
The Internet’s definitely where the music industry is headed – digital sales are up, physical sales are down, and most people tend to find new tunes by surfing the web or using Spotify, Last.fm or Pandora So it’s up to us and other bands to jump on the, well, the bandwagon, and offer their musical output to anyone who likes to listen to good tunes they may not know about via conventional channels… yet.
Bo Jeff Jones – Scary Cherry Official Manager